Cherokee Street in south St. Louis is lined with diversity and paved with opportunity.

ST. LOUIS — The St. Louis area is known for its neighborhoods. Many of our neighborhoods are defined by the streets that run through them. Cherokee Street is one such place in south city. “This is the heartbeat of the city right now,” said Brandin Vaughn owner of The Brandin Vaughn Collection. But the stretch is off the beaten path for many people.