Superman began in comic books, but people have so embraced the character that he has now become part of folklore. This transition from popular to folk culture signals the importance of Superman to fans and to a larger American populace. Superman's story has become a myth dramatizing identity, morality, and politics. Through examinations of tattoos, humor, costuming, and festivals, Peretti portrays Superman as a corporate-owned intellectual property and a model for behavior, a means for expression and performance of individual identity, and the focal point for disparate members of fan communities. As fans apply Superman stories to their lives, they elevate him to a mythical status.